When you meet Rafael Iglesias, Chief Strategy Officer of Houston-based uSource, one thing is clear: he doesn’t just talk about the future, he builds it. A U.S. Marine Corps veteran with a strategist’s mind and a builder’s determination, Iglesias is leading uSource’s mission to revolutionize how consumers connect with trusted local service providers.
Putting Trust Back into Local Services
“Google is the modern Yellow Pages, but with a toll booth,” he says. “Every time a small business wants to be found, they have to pay. At uSource, we remove that toll.”
At its core, uSource is an ecosystem built on trust and transparency. It’s a digital hub that empowers both sides of the marketplace. “At uSource, trust is our currency. Visibility isn’t something you buy, it’s something you earn by serving customers well,” Iglesias explains.
Through the uSource platform, small business owners, from plumbers and mechanics to roofers, can be instantly matched with customers looking for reliable help. Every interaction builds a visible record of performance and satisfaction, creating a new kind of reputation economy based on authenticity rather than advertising.
Iglesias draws a clear parallel to tech disruptors that changed entire industries. “If Uber redefined how we get from point A to point B, and Airbnb redefined how we travel, uSource is redefining how we find and trust local services.”
The innovation lies in accessibility. Whether a consumer needs an HVAC technician during a summer heatwave or a mobile mechanic on short notice, they can post their request and receive offers from nearby professionals in real time, instantly, transparently, and fairly.
“Our goal is simple,” Iglesias says. “When you need a service, whether it’s a roofer, a cleaner, or an HVAC tech, you should be able to source them instantly, transparently, and fairly. That’s the future uSource is building.”
He believes deeply that America’s backbone is small business, and uSource’s role is to strengthen that foundation. “We built this ecosystem to open doors for tradespeople, contractors, and service pros who want to grow on their own terms,” he says. “When both sides win, the service provider and the consumer, communities grow stronger.”
In a world where finding trustworthy help can feel fragmented and uncertain, uSource stands out as a Houston-born innovation built on confidence, clarity, and connection, a hub reshaping the future of the service industry.
